Monday 12 October 2015

Paul Wells Re- Imagining Animation Reading Week 2

Paul Wells Reimagining Animation from the Chapter Authorship

"It is evidently some what hard to shift the traces of the original, corporate, industrial military agendas that conceived much of the technology used in contemporary mainstream animation, if the primary conflict based concerns of gaming are anything to go by."

This states that animation was used in mostly gaming, advertising, propaganda, and other cooperate use of the medium, therefore it is rather hard to shift from contemporary mainstream animation to animation as a form of art. However, the rise of these animation, personal responds of individual artist becomes increasingly significant. They are not particularly political, or aesthetic resistance, however acts as a respond to the dominant model of conservative imagery.

Corporate Critique, Personal Visions

"Comedy's essential, even in a dramatic film, it oils everything, it's the sugar you give the audience to make the medicine go down easier. Other times it lowers their guard and lets deeper things sneak in through the side door."
Stated by Hertzfeldt that humour is a great part of animation, and that the use of comedy actually furthers focuses the audience to discover more in depth themes of the film, and actually embedded more ideologies in to the film for the audience to digest. Which with out comedy many of the audience would be bored, and would not concentrate on to the ideas the film is trying to express.

This could be supported by the animated short film by Santiago Grasso The Employment, the film introduces the audience in to a work where human work force is taken to a level of that human are used as objects, like furniture, transportation, and many other purposes. It focuses less on the aesthetics of the film, and cooperate ideologies. But portray capitalism in a dark comedy way, which makes the audience rethink their position in their society and community. With out the humour, the film would not work well to express its essential ideas.


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